How Amazon’s cloud competitors are trying to find cracks in AWS’s armor


It’s not exactly shocking that Amazon(s amzn) cloud competitors are polishing up their PR talking points about the benefits of hybrid cloud. And turning up the volume on their pitches.

Here’s why: As Amazon Web Services keeps churning out services, support offerings and certifications to appeal to corporate and government users (the latest being FedRAMP accreditation), other cloud vendors need to show that they offer value above and beyond AWS. Hybrid cloud, which pairs local processing power with outside cloud resources as needed, is one area that they see as a weakness for Amazon.

AWS versus everyone else

While none of these rivals refer to themselves as AWS killers (smart move), they all see Amazon as the #1 cloud player and the top threat to their own cloud ambitions. When pressed, VMware(s vmw) senior vice president Matthew Lodge acknowledged that “everyone is competing for the same IaaS dollars.” Everyone…

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