The Two Flavors of a ‘One Web’ Approach: Responsive vs. Adaptive

TECH in AMERICA (TiA)

tablets

A handful of the many screens your website must handle. Photo: Ariel Zambelich/Wired.com

[Editor’s note: The following is a guest post from Igor Faletski, CEO of Mobify, which provides tools for adapting web sites for smartphones and tablets.]

You’ve probably heard people say we’re living in a “post-PC world.” What does that mean for web developers? It means that 30% to 50% of your website’s traffic now comes from mobile devices. It means that soon, desktop and laptop users will be in a minority on the web.

How do we deal with this tectonic shift in user behavior? We’ve moved beyond the era of m-dot or t-dot hacks, into one where responsive and adaptive design techniques rule the day — what the W3C calls a One Web approach. The key part of the W3C’s recommendation is that “One Web means making…

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